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As a part of its investment, Flexera has streamlined and refreshed its existing partner program, bringing together Flexera and Snow Software benefits to ensure the best of both worlds are available to its ecosystem. The investment also expands the focus on MSPs with additional capabilities offered in the growing FinOps arena, enhanced ITAM features and plans to expand into SaaS Management.

The Flexera 2025 IT Priorities Report surveyed 800 IT leaders from the United States, United Kingdom, Germany and Australia to determine how IT decision makers’ priorities have evolved over the past 12 months and outline their focus for next year.

"There’s incredible opportunity for organizations and MSPs to more efficiently manage cloud spend to fuel business growth and transformation,” said Jay Litkey, Senior Vice President of Cloud Management at Flexera. “Powering the latest AI innovations, cloud services play an even bigger role in the future of many organizations, and there’s a real sense of urgency to get a handle on those costs now.

Worldwide IT spending is currently estimated to reach $5.26 trillion in 2024¹, bolstered by an increase in AI technologies. However, managing technology investments is more complicated and disjointed than ever, increasing organizations’ concern of wasted spending and potential security risks. A recent report suggests that less than 50% of organizations have complete visibility of their IT environments².

“We are proud to recognize the very best in ITAM, FinOps, SaaS and many other categories,” stated Jim Ryan, President and CEO at Flexera. “Approximately 47% of the world's infrastructure is currently run on-premises, with 53% in the cloud. This signifies a tipping point for hybrid technology. Regardless of where the ITAM and FinOps disciplines reside in an organization, the two are rapidly converging. Companies that gain visibility and intelligence in a hybrid environment are likely to make better technology decisions, manage risk better and reduce costs in a more effective way.

Based on Forrester’s evaluation, “Flexera excels in its flexible platform. Flexera is known for its IT asset management capabilities (ITAM) that integrate with its cloud cost management solution. The company excels in its pricing flexibility and transparency.” The Forrester report also states, “Flexera is a good fit for customers that want a combined Cloud Cost Management and Optimization (CCMO) and ITAM solution with open integrations.”

Flexera is the first ITAM solutions provider to hold all Oracle third-party SAM tool verifications within the Global Licensing Advisory Services (GLAS) program. The verifications assure customers they can maximize the value of their Oracle investments with data they can trust across Flexera products.

Flexera’s annual report, which surveys global IT professionals, investigates how the maturity of IT asset management (ITAM), FinOps, security, software asset management (SAM) and hardware asset management (HAM) teams impacts the value they deliver to their organizations. It also provides a view of the future of ITAM and SAM teams as they evolve to serve the needs of hybrid IT and cloud-first organizations.

Flexera solutions are sold, supported, serviced and managed by a global network of consulting, service and technology partners. The company is committed to a Partner First model with a structure that builds efficient, solutions-driven and transparent partnerships emphasizing joint growth planning, business development and marketing activities. Datacom—which builds technology solutions to deliver greater security, higher productivity, and a more sustainable future—was also Flexera’s partner of the year for the APAC region in 2022.

“IT leaders have a unique vantage point into the struggles and opportunities organizations face as they navigate an ever-changing technology landscape,” said Becky Trevino, Chief Product Officer at Flexera. “The Technology Intelligence Summit brings together industry thought leaders, ITAM and FinOps community members, global partners and more to discuss the ongoing problems and future needs to optimize all technology in the hybrid IT environment, from on-premises, cloud, SaaS, software, containers and more.”

Flexera is a long-standing Oracle partner that has been continuously verified as a third-party tool vendor by Oracle’s Global Licensing and Advisory Services (GLAS). This status allows Flexera customers to conduct a detailed asset management evaluation of their currently deployed Oracle estate with Flexera’s solutions.

The 2024 report is available at https://www.flexera.com/stateofthecloud.

Flexera’s existing SBOM management capabilities are part of the pioneering software composition analysis (SCA) platform historically sold through Flexera’s Revenera division. With this launch, Flexera One IT Visibility supports software buyers' use cases with the same capabilities SCA customers' have relied on for over 15 years. The new SBOM management feature of Flexera One IT Visibility mitigates the increased risks of software vulnerabilities and data breaches. It also drives strategic technology decisions with a clear view of assets down to their component level.

“Flexera and Snow share the same mission to maximize the value of technology for our customers.” said Jim Ryan, President and CEO of Flexera. “By joining forces, we bring together unrivaled domain expertise, unmatched technology data and intelligence, and the ability to deliver even more business outcomes for our joint customer base. Flexera’s acquisition of Snow unlocks new opportunities for hybrid ITAM and FinOps. We are excited to broaden the capabilities for customers and partners of both companies.”

Established by the American Institute of Certified Public Accountants (AICPA), SOC 2 examinations are intended to meet the needs of a broad range of users who require detailed information and assurances regarding the relevant controls in place to handle sensitive information.

CRN’s Cloud 100 list spotlights technology suppliers for their commitment to channel partners as well as their demonstrated innovation in cloud-based technology development. This list is the trusted resource for solution providers looking for technology vendors best positioned to support their cloud product and services needs.

“It has been an exciting year for partners at Snow, and we wanted to take this opportunity to celebrate our partners and their incredible achievements,” said Vinod Chumber, Vice President, Ecosystem Sales at Snow. “Soaring vendor and cloud prices, ongoing economic uncertainty and the need for investment in new technologies such as artificial intelligence mean that managing technology spend is more critical than ever.

Worldwide IT spending could reach $5.1 trillion in 2024, according to Gartner. It is estimated that up to 32% of this spend is wasted. Together, Flexera and Snow will provide deeper visibility and greater insights into the assets, technologies, terms of licensing and usage that comprise this spend and associated risks. Flexera and Snow will offer an expanded global footprint, a powerful strategic partner network and expanded IT Asset Management (ITAM), SaaS Management and FinOps capabilities.

Snow Labs is a multiprong innovation initiative to help organizations make better decisions and deliver positive business outcomes with Technology Intelligence, or the ability to understand and manage all technology data, via Snow Atlas. The current project focuses on using artificial intelligence to advance data insights and further explore ways to tackle multifaceted ITAM and FinOps challenges, the first offering powered by Snow AI.

The expanded Flexera Certification program empowers customers to showcase their expertise using Flexera solutions, promoting industry recognition and adherence to best practices in platform operations. For hiring managers, these certifications are a reliable way to identify and recruit qualified resources quickly, streamlining the hiring process for specialized ITAM and FinOps roles.